Google · Paid search · AI answers
Search marketing for B Corps and impact-led businesses. When someone is ready to buy what you offer, we make sure they find you, on Google, in the ads and in the AI answers. Measured in sales and enquiries, not traffic.
The quiet problem
Plenty of impact businesses lose search to louder competitors with a fraction of the substance.
And search itself is changing. More people now get their answer from Google's AI or ChatGPT without clicking anything. If you are not the business those answers recommend, sales and enquiries thin out before anyone notices why.
We only take on businesses whose growth makes the world a little better. Right now that means three kinds of company.
You did the hard work of proving your standards. Now the right customers need to find you before they find the greenwash.
How we help B Corps →Better products competing against cheaper ones. Search is where the shopper who cares is already looking.
How we help online stores →Heat pump and electrification installers moving homes off gas. We help you win the jobs while homeowners are still deciding.
How we help installers →In Australia? See how we help heat pump hot water installers.
All we do is search, focused on the moments people are ready to buy. Organic, paid and AI, joined up into one strategy built around your site and your market.
01
Rank where buying decisions happen: your service, product and location pages.
02
Immediate, measurable sales and leads while organic growth builds.
03
Be the business ChatGPT, Perplexity and Google's AI Overviews recommend.
Traffic is easy to inflate and hard to bank. We report on the things that actually grow your business.
Revenue from organic, shopping and AI referrals, tracked to your store.
Forms, quote requests and bookings from search.
Tracked phone calls from Google and your ads.
How often AI answers name you for your key questions.
Free search diagnostic
We look at the last six to twelve months of your rankings and show you, in plain English, where you are winning and where you are slipping.
1
We dig into your site, your competitors and your search landscape to find the real opportunities.
2
A roadmap built on evidence, covering technical fixes, content priorities and campaigns. No templates.
3
We implement and launch, working as an extension of your team rather than handing over PDFs.
4
Search is never set and forget. We monitor, report and keep improving on what the data shows.
Diagnosis, strategy and the highest-impact fixes in the first quarter, then an ongoing retainer once you have seen it working.
From US$9,000
"They got us 171 new keywords onto the front page of Google across NZ, Australia and the US, and got our story published in leading news outlets, including our first interview with mainstream TV news."
171
new page-one keywords
3
countries targeted
[Impact client case study]
Their mission, what changed in search, and what it meant for the work they do.
I've spent over a decade helping businesses get found on Google. I grew up with a hippie dad and inherited his environmental bent, so when I finally got choosy about who I'd work for, impact businesses were the obvious answer.
These days we only do it for companies making the world better, because that's where we want the work to count.
Chris Hay, Founder